dc.contributor.author | Cooray, Muditha | |
dc.contributor.author | Duus, Rikke | |
dc.date.accessioned | 2014-07-21T09:30:17Z | |
dc.date.available | 2014-07-21T09:30:17Z | |
dc.date.issued | 2010 | |
dc.identifier.citation | Cooray , M & Duus , R 2010 , ' Convert, Defend and Acquire : Evaluating consumer preference through brand mindspace. ' , Paper presented at Future Trends , Miami , United Kingdom , 18/10/10 - 20/10/10 . | |
dc.identifier.citation | conference | |
dc.identifier.other | PURE: 2959400 | |
dc.identifier.other | PURE UUID: 19cfd583-421a-4bda-a7c4-8592fd7fda17 | |
dc.identifier.uri | http://hdl.handle.net/2299/13967 | |
dc.language.iso | eng | |
dc.title | Convert, Defend and Acquire : Evaluating consumer preference through brand mindspace. | en |
dc.contributor.institution | Department of Marketing and Enterprise | |
dc.contributor.institution | Social Sciences, Arts & Humanities Research Institute | |
dc.contributor.institution | Hertfordshire Business School | |
dc.contributor.institution | Management and Strategy Research Unit | |
dc.contributor.institution | Centre for Research on Management, Economy and Society | |
dc.description.status | Peer reviewed | |
rioxxterms.type | Other | |
herts.preservation.rarelyaccessed | true | |