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Convert, Defend and Acquire : Evaluating consumer preference through brand mindspace.

dc.contributor.authorCooray, Muditha
dc.contributor.authorDuus, Rikke
dc.date.accessioned2014-07-21T09:30:17Z
dc.date.available2014-07-21T09:30:17Z
dc.date.issued2010
dc.identifier.citationCooray , M & Duus , R 2010 , ' Convert, Defend and Acquire : Evaluating consumer preference through brand mindspace. ' , Paper presented at Future Trends , Miami , United Kingdom , 18/10/10 - 20/10/10 .
dc.identifier.citationconference
dc.identifier.otherPURE: 2959400
dc.identifier.otherPURE UUID: 19cfd583-421a-4bda-a7c4-8592fd7fda17
dc.identifier.urihttp://hdl.handle.net/2299/13967
dc.language.isoeng
dc.titleConvert, Defend and Acquire : Evaluating consumer preference through brand mindspace.en
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionManagement and Strategy Research Unit
dc.contributor.institutionCentre for Research on Management, Economy and Society
dc.description.statusPeer reviewed
rioxxterms.typeOther
herts.preservation.rarelyaccessedtrue


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