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dc.contributor.authorCatulli, Maurizio
dc.date.accessioned2014-07-21T09:30:21Z
dc.date.available2014-07-21T09:30:21Z
dc.date.issued2009
dc.identifier.citationCatulli , M 2009 , ' Will IMP Save The World? Reflections on the role of networks in sustainable marketing ' Paper presented at 25th IMP Conference , Marseilles , France , 3/09/09 - 5/09/09 , .
dc.identifier.citationconference
dc.identifier.otherPURE: 7237504
dc.identifier.otherPURE UUID: a18bc298-825b-4979-b2d4-6bde92517572
dc.identifier.urihttp://hdl.handle.net/2299/13969
dc.description.abstractPurpose of the paper and literature addressed – This paper is a conceptual paper that builds on Ryan et al (2008) proposition that the IMP perspective supports the creation of a Sustainable Marketing framework. The author raises concerns over the suitability of a firm-centric perspective for Sustainable Marketing and the reliability of networks to deliver environmentally beneficial innovation. The paper suggests that government intervention, in the form of regulation, taxation and incentives, and contribution from “think tanks” that own the necessary knowledge are essential to guide the learning of networks towards sustainable business practices. We suggest that a special form of network, called innovation network, needs to be involved in this process of knowledge creation. Main contribution – This paper aims to extend the theoretical discourse initiated by Ryan et al (2008). It is the author’s intention to further investigate how the IMP current of thought can be applied to Sustainable Marketing, and with what adaptation. This is thought to be an important contribution as it aims at informing changes in marketing theory and suggests directions for the design of a new theoretical framework for Sustainable Marketing.en
dc.format.extent9
dc.language.isoeng
dc.rightsOpen
dc.subjectInnovation networks
dc.subjectinteraction and networks
dc.subjectKnowledge Transfer
dc.subjectSustainable Marketing
dc.titleWill IMP Save The World? : Reflections on the role of networks in sustainable marketingen
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionCentre for Research on Management, Economy and Society
dc.contributor.institutionSustainable Business Research Interest Group
dc.contributor.institutionGroup for Research on Innovation and Enterprise
dc.description.statusNon peer reviewed
dc.relation.schoolHertfordshire Business School
dc.description.versiontypeSubmitted Version
dcterms.dateAccepted2009
rioxxterms.versionSMUR
rioxxterms.typeOther
herts.preservation.rarelyaccessedtrue
herts.rights.accesstypeOpen


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