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dc.contributor.authorCorazza, Ornella
dc.contributor.authorValeriani, G.
dc.contributor.authorBersani, F. S.
dc.contributor.authorCorkery, John
dc.contributor.authorMartinotti, Giovanni
dc.contributor.authorBersani, Giuseppe
dc.contributor.authorSchifano, Fabrizio
dc.date.accessioned2014-10-20T14:59:32Z
dc.date.available2014-10-20T14:59:32Z
dc.date.issued2014
dc.identifier.citationCorazza , O , Valeriani , G , Bersani , F S , Corkery , J , Martinotti , G , Bersani , G & Schifano , F 2014 , ' "Spice", "Kryptonite", "Black Mamba": An overview of brand names and marketing stragtegies of Novel Psychoactive Substances on the Web ' , Journal of Psychoactive Drugs , vol. 46 , no. 4 , pp. 287-294 . https://doi.org/10.1080/02791072.2014.944291
dc.identifier.issn0279-1072
dc.identifier.otherPURE: 7205050
dc.identifier.otherPURE UUID: 44580f50-49f9-4047-80b6-6d174a26a895
dc.identifier.otherScopus: 84924063221
dc.identifier.otherORCID: /0000-0001-7371-319X/work/98163942
dc.identifier.urihttp://hdl.handle.net/2299/14579
dc.description.abstractNovel Psychoactive Substances (NPSs) are often sold online as “legal” and “safer” alternatives to International Controlled Drugs (ICDs) with captivating marketing strategies. Our aim was to review and summarize such strategies in terms of the appearance of the products, the brand names, and the latest trends in the illicit online marketplaces. Methods: Scientific data were searched in PsychInfo and Pubmed databases; results were integrated with an extensive monitoring of Internet (websites, online shops, chat rooms, fora, social networks) and media sources in nine languages (English, French, Farsi, Portuguese, Arabic, Russian, Spanish, and Chinese simplified/traditional) available from secure databases of the Global Public Health Intelligence Network. Results: Evolving strategies for the online diffusion and the retail of NPSs have been identified, including discounts and periodic offers on chosen products. Advertisements and new brand names have been designed to attract customers, especially young people. An increased number of retailers have been recorded as well as new Web platforms and privacy systems. Discussion: NPSs represent an unprecedented challenge in the field of public health with social, cultural, legal, and political implications.Web monitoring activities are essential for mapping the diffusion of NPSs and for supporting innovative Web-based prevention programmes.en
dc.format.extent8
dc.language.isoeng
dc.relation.ispartofJournal of Psychoactive Drugs
dc.rightsOpen
dc.subjectbrand names
dc.subjectInternet monitoring
dc.subjectlegal highs
dc.subjectmarketing
dc.subjectNovel psychoactive substances, Internet, Persian language, Online marketing
dc.subjectPIEDs
dc.title"Spice", "Kryptonite", "Black Mamba": An overview of brand names and marketing stragtegies of Novel Psychoactive Substances on the Weben
dc.contributor.institutionCentre for Postgraduate Medicine
dc.contributor.institutionSchool of Life and Medical Sciences
dc.contributor.institutionCentre for Clinical Practice, Safe Medicines and Drug Misuse Research
dc.contributor.institutionPostgraduate Medicine
dc.contributor.institutionHealth Services and Medicine
dc.contributor.institutionPublic Health
dc.contributor.institutionPrescription and Illicit Drug Misuse
dc.contributor.institutionDepartment of Pharmacy
dc.contributor.institutionHealth & Human Sciences Research Institute
dc.contributor.institutionPatient and Medicines Safety
dc.description.statusPeer reviewed
dc.relation.schoolSchool of Life and Medical Sciences
dc.description.versiontypeSubmitted Version
dcterms.dateAccepted2014
rioxxterms.versionSMUR
rioxxterms.versionofrecordhttps://doi.org/10.1080/02791072.2014.944291
rioxxterms.typeJournal Article/Review
herts.preservation.rarelyaccessedtrue
herts.rights.accesstypeOpen


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