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dc.contributor.authorNicholson, John
dc.contributor.authorBrennan, Ross
dc.contributor.authorMidgley, Gerald
dc.date.accessioned2014-12-15T14:47:27Z
dc.date.available2014-12-15T14:47:27Z
dc.date.issued2014-12-01
dc.identifier.citationNicholson , J , Brennan , R & Midgley , G 2014 , ' Gaining access to agency and structure in industrial marketing theory : a critical pluralist approach ' , Marketing Theory , vol. 14 , no. 4 , pp. 395-416 . https://doi.org/10.1177/1470593114538994
dc.identifier.issn1470-5931
dc.identifier.otherPURE: 7001360
dc.identifier.otherPURE UUID: c87d0a7a-23ad-4e2f-aa19-240b6fc24259
dc.identifier.otherScopus: 84918580537
dc.identifier.otherORCID: /0000-0002-7179-2960/work/62750371
dc.identifier.urihttp://hdl.handle.net/2299/14939
dc.description.abstractThis paper is concerned with gaining greater insight into the interplay between agency and structure in industrial marketing scholarship. The paper’s intent is to embed Midgley’s notion of critical pluralism within this endeavour. The paper commends the movement towards increased deployment of critical realism, but cautions against the dangers of creating further atomism in marketing theory by creating another paradigm of thought with crenellated boundaries, impervious to outside influence. The paper advances a case for critical pluralism within industrial marketing scholarship and offers a three dimensional, theoretical, methodical and methodological framework to aid such critical pluralism. The discussion demonstrates how such critical pluralism can be deployed to gain revelatory insight into agency and structure using a number of ‘integrative’ theoretical perspectivesen
dc.language.isoeng
dc.relation.ispartofMarketing Theory
dc.titleGaining access to agency and structure in industrial marketing theory : a critical pluralist approachen
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionMarketing Insight Research Unit
dc.description.statusPeer reviewed
rioxxterms.versionAM
rioxxterms.versionofrecordhttps://doi.org/10.1177/1470593114538994
rioxxterms.typeJournal Article/Review
herts.preservation.rarelyaccessedtrue


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