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The special challenges of marketing the arts festival

dc.contributor.authorWilks, Linda
dc.contributor.editorO'Reilly, Daragh
dc.contributor.editorRentschler, Ruth
dc.contributor.editorKirchner, Theresa A.
dc.date.accessioned2014-12-22T12:32:37Z
dc.date.available2014-12-22T12:32:37Z
dc.date.issued2013-11-28
dc.identifier.citationWilks , L 2013 , The special challenges of marketing the arts festival . in D O'Reilly , R Rentschler & T A Kirchner (eds) , The Routledge Companion to Arts Marketing . Routledge , Abingdon , pp. 334-343 .
dc.identifier.isbn978-0415783507
dc.identifier.isbn978-0-203-74881-7
dc.identifier.otherPURE: 1344456
dc.identifier.otherPURE UUID: 1344e7fc-0af1-4e8e-a00f-389cde1f2eda
dc.identifier.otherScopus: 85043581430
dc.identifier.urihttp://hdl.handle.net/2299/15008
dc.descriptionPublication date in book is 2014
dc.language.isoeng
dc.publisherRoutledge
dc.relation.ispartofThe Routledge Companion to Arts Marketing
dc.titleThe special challenges of marketing the arts festivalen
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionHertfordshire Business School
dc.description.statusNon peer reviewed
rioxxterms.typeOther
herts.preservation.rarelyaccessedtrue


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