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dc.contributor.authorDuus, Rikke
dc.contributor.authorCooray, Muditha
dc.identifier.citationDuus , R & Cooray , M 2014 , ' Together we Innovate : Cross-cultural teamwork through virtual platforms ' , Journal of Marketing Education , vol. 36 , no. 3 , pp. 244-257 .
dc.identifier.otherPURE: 2959206
dc.identifier.otherPURE UUID: 065ecf94-7c78-4c51-b3bb-68f34f9bd784
dc.identifier.otherScopus: 84908674208
dc.description.abstractIn a global business environment, marketing education must support students to develop cross-cultural agility and adeptness with an aim to enhance their employability. This article contributes with an experiential cross-cultural exercise that enables students to develop new enterprises in collaboration with other students in a different country through virtual teamwork. The exercise exposes students to practical cross-cultural learning, enterprise development, and virtual team management. Results from students’ reflection journals indicate that the exercise is enjoyable, builds confidence in a range of skills, and prepares students for future employment. We offer guidance and direction on how to design and execute this experiential cross-cultural exercise and also highlight the challenges faced and strategies for successen
dc.relation.ispartofJournal of Marketing Education
dc.titleTogether we Innovate : Cross-cultural teamwork through virtual platformsen
dc.contributor.institutionManagement and Strategy Research Unit
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionCentre for Research on Management, Economy and Society
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.description.statusPeer reviewed
rioxxterms.typeJournal Article/Review

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