dc.contributor.author | Duus, Rikke | |
dc.contributor.author | Cooray, Muditha | |
dc.date.accessioned | 2015-01-07T15:17:33Z | |
dc.date.available | 2015-01-07T15:17:33Z | |
dc.date.issued | 2014-12 | |
dc.identifier.citation | Duus , R & Cooray , M 2014 , ' Together we Innovate : Cross-cultural teamwork through virtual platforms ' , Journal of Marketing Education , vol. 36 , no. 3 , pp. 244-257 . https://doi.org/10.1177/0273475314535783 | |
dc.identifier.issn | 0273-4753 | |
dc.identifier.other | PURE: 2959206 | |
dc.identifier.other | PURE UUID: 065ecf94-7c78-4c51-b3bb-68f34f9bd784 | |
dc.identifier.other | Scopus: 84908674208 | |
dc.identifier.uri | http://hdl.handle.net/2299/15121 | |
dc.description.abstract | In a global business environment, marketing education must support students to develop cross-cultural agility and adeptness with an aim to enhance their employability. This article contributes with an experiential cross-cultural exercise that enables students to develop new enterprises in collaboration with other students in a different country through virtual teamwork. The exercise exposes students to practical cross-cultural learning, enterprise development, and virtual team management. Results from students’ reflection journals indicate that the exercise is enjoyable, builds confidence in a range of skills, and prepares students for future employment. We offer guidance and direction on how to design and execute this experiential cross-cultural exercise and also highlight the challenges faced and strategies for success | en |
dc.language.iso | eng | |
dc.relation.ispartof | Journal of Marketing Education | |
dc.title | Together we Innovate : Cross-cultural teamwork through virtual platforms | en |
dc.contributor.institution | Management and Strategy Research Unit | |
dc.contributor.institution | Hertfordshire Business School | |
dc.contributor.institution | Social Sciences, Arts & Humanities Research Institute | |
dc.contributor.institution | Centre for Research on Management, Economy and Society | |
dc.contributor.institution | Department of Marketing and Enterprise | |
dc.description.status | Peer reviewed | |
rioxxterms.versionofrecord | https://doi.org/10.1177/0273475314535783 | |
rioxxterms.type | Journal Article/Review | |
herts.preservation.rarelyaccessed | true | |