| dc.contributor.author | Brennan, Ross | |
| dc.contributor.author | Harker, Michael | |
| dc.date.accessioned | 2015-04-22T13:18:59Z | |
| dc.date.available | 2015-04-22T13:18:59Z | |
| dc.date.issued | 2011-07 | |
| dc.identifier.citation | Brennan , R & Harker , M 2011 , The Strategy and Tactics of Cases in Marketing Education . in Procs of the 15th World Marketing Conference . 15th World Marketing Conf , Reims , France , 19/07/11 . | |
| dc.identifier.citation | conference | |
| dc.identifier.other | ORCID: /0000-0002-7179-2960/work/62750402 | |
| dc.identifier.uri | http://hdl.handle.net/2299/15797 | |
| dc.description.abstract | To what degree have you considered your use of cases within your teaching? This paper suggests more and better planning and organisation at all levels from the individual and tactical through to the programme, group and academy is required if the method is to be used more effectively. It contains suggestions and criteria by which such planning and decision making could be carried out, before reflecting on the value possible in producing case studies as a useful by-product of research projects large and small | en |
| dc.format.extent | 5 | |
| dc.format.extent | 262956 | |
| dc.language.iso | eng | |
| dc.relation.ispartof | Procs of the 15th World Marketing Conference | |
| dc.title | The Strategy and Tactics of Cases in Marketing Education | en |
| dc.contributor.institution | Department of Marketing and Enterprise | |
| dc.contributor.institution | Social Sciences, Arts & Humanities Research Institute | |
| dc.contributor.institution | Hertfordshire Business School | |
| dc.contributor.institution | Centre for Research on Management, Economy and Society | |
| dc.contributor.institution | Marketing Insight Research Unit | |
| rioxxterms.type | Other | |
| herts.preservation.rarelyaccessed | true | |
