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dc.contributor.authorBrownie, Barbara
dc.date.accessioned2015-05-06T13:05:34Z
dc.date.available2015-05-06T13:05:34Z
dc.date.issued2014-05
dc.identifier.citationBrownie , B 2014 , ' A New History of Temporal Typography : Towards Fluid Letterforms ' , Journal of Design History , vol. 27 , no. 2 , pp. 167-181 . https://doi.org/10.1093/jdh/ept036
dc.identifier.issn0952-4649
dc.identifier.otherPURE: 8511809
dc.identifier.otherPURE UUID: d4aa741a-c16a-4fcf-b790-37d54288eaab
dc.identifier.otherScopus: 84900988323
dc.identifier.urihttp://hdl.handle.net/2299/15885
dc.description.abstract* This peer-reviewed article argues that there are precursors to kinetic typography in historical examples of static, printed typography and other graphic design practices. It connects historical to recent practices, and in so doing demonstrates that a particular form of kinetic typography, fluid typography, is not technologically determined, but rather, a logical progression from practices exhibited historically in static media, from the seventeenth to early-twentieth century. This article represents part of a larger investigation into fluid typography that is presented in the monograph, Transforming Type: New Directions in Temporal Typography (Bloomsbury, 2014).en
dc.language.isoeng
dc.relation.ispartofJournal of Design History
dc.subjectbranding
dc.subjectgraphic design
dc.subjecttypography
dc.subjectgraphic design history
dc.subjectmodernist typography
dc.subjectkinetic typography
dc.titleA New History of Temporal Typography : Towards Fluid Letterformsen
dc.contributor.institutionSchool of Creative Arts
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionArt and Design
dc.contributor.institutionTheorising Visual Art and Design
dc.contributor.institutionMedia Research Group
dc.contributor.institutionCreative Economy Research Centre
dc.description.statusPeer reviewed
rioxxterms.versionAM
rioxxterms.versionofrecordhttps://doi.org/10.1093/jdh/ept036
rioxxterms.typeJournal Article/Review
herts.preservation.rarelyaccessedtrue


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