Entrepreneurial tendencies in franchising: : evidence from the UK
Author
Dada, Olufunmilola (Lola)
Watson, Anna
Kirby, D.A.
Attention
2299/15939
Abstract
In spite of the important contributions of franchising to many economies, it remains unclear whether it truly provides a scope for entrepreneurial tendencies to flourish amongst franchisees. The purpose of this paper is to examine the debate surrounding the franchisee as an entrepreneur from the perspectives of the main contributors within the UK franchising sector, franchisors and franchisees, by analysing their entrepreneurial tendencies and the franchisee selection process