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Antecedents, policies and practices of internet promotional standardisation strategy : a comparison of British MNCs and advertising agencies across the UK, France and Germany

dc.contributor.authorStewart, Malcolm
dc.contributor.authorPaliwoda, Stan
dc.date.accessioned2015-06-01T09:06:04Z
dc.date.available2015-06-01T09:06:04Z
dc.date.issued2012-07-22
dc.identifier.citationStewart , M & Paliwoda , S 2012 , ' Antecedents, policies and practices of internet promotional standardisation strategy : a comparison of British MNCs and advertising agencies across the UK, France and Germany ' , Paper presented at Global Marketing Conference , Seoul , Korea, Republic of , 19/07/12 - 22/07/12 .
dc.identifier.citationconference
dc.identifier.otherPURE: 8602814
dc.identifier.otherPURE UUID: 8b677beb-b8b3-4847-87f2-3b7e88d0876e
dc.identifier.urihttp://hdl.handle.net/2299/15949
dc.language.isoeng
dc.titleAntecedents, policies and practices of internet promotional standardisation strategy : a comparison of British MNCs and advertising agencies across the UK, France and Germanyen
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.description.statusPeer reviewed
rioxxterms.typeOther
herts.preservation.rarelyaccessedtrue


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