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Advertising Agencies B2B relationships with MNCs across the UK, France and Germany with particular reference to Internet Promotional Standardisation Strategy

dc.contributor.authorStewart, Malcolm
dc.contributor.authorPaliwoda, Stan
dc.date.accessioned2015-06-01T09:06:05Z
dc.date.available2015-06-01T09:06:05Z
dc.date.issued2011-09-03
dc.identifier.citationStewart , M & Paliwoda , S 2011 , ' Advertising Agencies B2B relationships with MNCs across the UK, France and Germany with particular reference to Internet Promotional Standardisation Strategy ' , Paper presented at 27th IMP Conference , Glasgow , United Kingdom , 31/08/11 - 3/09/11 .
dc.identifier.citationconference
dc.identifier.otherPURE: 8602833
dc.identifier.otherPURE UUID: 6f9b4547-ced2-4703-bb54-f4ef3ffac6b1
dc.identifier.urihttp://hdl.handle.net/2299/15950
dc.language.isoeng
dc.titleAdvertising Agencies B2B relationships with MNCs across the UK, France and Germany with particular reference to Internet Promotional Standardisation Strategyen
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.description.statusPeer reviewed
rioxxterms.typeOther
herts.preservation.rarelyaccessedtrue


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