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dc.contributor.authorStewart, Malcolm
dc.contributor.authorPaliwoda, Stan
dc.date.accessioned2015-06-01T09:06:06Z
dc.date.available2015-06-01T09:06:06Z
dc.date.issued2011-07-05
dc.identifier.citationStewart , M & Paliwoda , S 2011 , ' Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNCs and advertising agencies in the UK, France and Germany ' Paper presented at Academy of Marketing , Liverpool , United Kingdom , 4/07/11 - 7/07/11 , .
dc.identifier.citationconference
dc.identifier.otherPURE: 8602848
dc.identifier.otherPURE UUID: e6ab92f9-a117-4c7a-82bb-95bdf67424b1
dc.identifier.urihttp://hdl.handle.net/2299/15951
dc.language.isoeng
dc.titleAntecedents, policies and practices of promotional standardisation strategy : a comparison of British MNCs and advertising agencies in the UK, France and Germanyen
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.description.statusPeer reviewed
rioxxterms.typeOther
herts.preservation.rarelyaccessedtrue


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