dc.contributor.author | Stewart, Malcolm | |
dc.contributor.author | Paliwoda, Stan | |
dc.date.accessioned | 2015-06-01T09:06:06Z | |
dc.date.available | 2015-06-01T09:06:06Z | |
dc.date.issued | 2011-07-05 | |
dc.identifier.citation | Stewart , M & Paliwoda , S 2011 , ' Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNCs and advertising agencies in the UK, France and Germany ' , Paper presented at Academy of Marketing , Liverpool , United Kingdom , 4/07/11 - 7/07/11 . | |
dc.identifier.citation | conference | |
dc.identifier.other | PURE: 8602848 | |
dc.identifier.other | PURE UUID: e6ab92f9-a117-4c7a-82bb-95bdf67424b1 | |
dc.identifier.uri | http://hdl.handle.net/2299/15951 | |
dc.language.iso | eng | |
dc.title | Antecedents, policies and practices of promotional standardisation strategy : a comparison of British MNCs and advertising agencies in the UK, France and Germany | en |
dc.contributor.institution | Hertfordshire Business School | |
dc.contributor.institution | Social Sciences, Arts & Humanities Research Institute | |
dc.contributor.institution | Department of Marketing and Enterprise | |
dc.description.status | Peer reviewed | |
rioxxterms.type | Other | |
herts.preservation.rarelyaccessed | true | |