| dc.contributor.author | Armstrong, Gary | |
| dc.contributor.author | Kotler, Philip | |
| dc.contributor.author | Harker, Michael | |
| dc.contributor.author | Brennan, Ross | |
| dc.date.accessioned | 2015-10-15T11:47:04Z | |
| dc.date.available | 2015-10-15T11:47:04Z | |
| dc.date.issued | 2015-08 | |
| dc.identifier.citation | Armstrong , G , Kotler , P , Harker , M & Brennan , R 2015 , Marketing : An Introduction . 3rd edn , Pearson Education . | |
| dc.identifier.isbn | 978-1-292-01751-8 | |
| dc.identifier.isbn | 978-1-292-01752-5 | |
| dc.identifier.other | PURE: 7725933 | |
| dc.identifier.other | PURE UUID: 8b1289c6-a4d0-4cae-a243-1f8811e1a858 | |
| dc.identifier.other | ORCID: /0000-0002-7179-2960/work/62750385 | |
| dc.identifier.uri | http://hdl.handle.net/2299/16526 | |
| dc.description.abstract | European edition | en |
| dc.format.extent | 648 | |
| dc.language.iso | eng | |
| dc.publisher | Pearson Education | |
| dc.title | Marketing : An Introduction | en |
| dc.contributor.institution | Department of Marketing and Enterprise | |
| dc.contributor.institution | Social Sciences, Arts & Humanities Research Institute | |
| dc.contributor.institution | Hertfordshire Business School | |
| dc.contributor.institution | Marketing Insight Research Unit | |
| rioxxterms.type | Book | |
| herts.preservation.rarelyaccessed | true | |
