| dc.contributor.editor | Halliday, Sue | |
| dc.contributor.editor | Brennan, Ross | |
| dc.date.accessioned | 2015-10-21T10:17:00Z | |
| dc.date.available | 2015-10-21T10:17:00Z | |
| dc.date.issued | 2015 | |
| dc.identifier.citation | Halliday , S & Brennan , R 2015 , ' The trouble with brands ... ' , Journal of Product and Brand Management , vol. 24 , no. 1 . https://doi.org/10.1108/JPBM-01-2015-0788 | |
| dc.identifier.issn | 1061-0421 | |
| dc.identifier.other | ORCID: /0000-0002-7179-2960/work/62750300 | |
| dc.identifier.uri | http://hdl.handle.net/2299/16539 | |
| dc.description.abstract | editorial | en |
| dc.language.iso | eng | |
| dc.relation.ispartof | Journal of Product and Brand Management | |
| dc.title | The trouble with brands ... | en |
| dc.contributor.institution | Hertfordshire Business School | |
| dc.contributor.institution | Department of Marketing and Enterprise | |
| dc.contributor.institution | Marketing Insight Research Unit | |
| dc.contributor.institution | Centre for Research on Management, Economy and Society | |
| dc.contributor.institution | Social Sciences, Arts & Humanities Research Institute | |
| dc.description.status | Peer reviewed | |
| rioxxterms.versionofrecord | 10.1108/JPBM-01-2015-0788 | |
| rioxxterms.type | Journal Article/Review | |
| herts.preservation.rarelyaccessed | true | |
