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dc.contributor.authorYamoah, Fred
dc.contributor.authorFearne, Andrew
dc.contributor.authorDuffy, Rachel
dc.contributor.authorPetrovici, Dan
dc.contributor.editorObuah, Emmanuel Ezi
dc.date.accessioned2016-03-03T12:56:59Z
dc.date.available2016-03-03T12:56:59Z
dc.date.issued2013-05-14
dc.identifier.citationYamoah , F , Fearne , A , Duffy , R & Petrovici , D 2013 , Assessing Fairtrade Marketing Drivers and Market Prospects for Commodity Producers in Developing Countries . in E E Obuah (ed.) , Integrating African Markets and Economies in a Changing Global Economy: Issues, Challenges and Opportunities : Peer-Reviewed Proceedings of the 14th Annual International Conference . pp. 519-530 , Int Academy of African Business and Development Conf (IAABD) 2013 , Accra , Ghana , 14/05/13 .
dc.identifier.citationconference
dc.identifier.isbn0-9765288-8-6
dc.identifier.otherPURE: 9325045
dc.identifier.otherPURE UUID: 36a6b7a1-1fc3-4ddc-915a-d58ae4f32cdb
dc.identifier.urihttp://hdl.handle.net/2299/16696
dc.descriptionFred Yamoah, Andrew Fearne, Rachel Duffy, and Dan Petrovici, ‘Assessing Fairtrade Marketing Drivers and Market Prospects for Commodity Producers in Developing Countries’, paper presented at the 14th IAABD Annual Conference, Integrating African Markets and Economies in a Changing Global Economy: Issues, Challenges and Opportunities, 14 May 2013 – 19 May 2013, Ghana Institute of Management and Public Administration, Accra, Ghana
dc.description.abstractFairtrade has received considerable research attention but little is known about marketing factors driving sales and its potential implications for sustained market access for commodity producers. To provide objective insights the paper draws on the analysis of supermarket data to establish the relationships between sales and marketing factors such as price, distribution and promotion. The paper demonstrates that increasing fairtrade retail sales growth is attributable to widened distribution and prevalent price increases. Thus, fairtrade commodity producers may not be guaranteed a ready market access in the UK in the medium to long term if the mainstreaming strategy is not reconsidereden
dc.language.isoeng
dc.relation.ispartofIntegrating African Markets and Economies in a Changing Global Economy: Issues, Challenges and Opportunities
dc.titleAssessing Fairtrade Marketing Drivers and Market Prospects for Commodity Producers in Developing Countriesen
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
rioxxterms.typeOther
herts.preservation.rarelyaccessedtrue


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