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dc.contributor.authorCatulli, Maurizio
dc.date.accessioned2016-03-03T13:15:31Z
dc.date.available2016-03-03T13:15:31Z
dc.date.issued2010-09
dc.identifier.citationCatulli , M 2010 , ' Changing the rules of the marketing game : towards Product Service Systems supported by interaction and relationship management practices ' Paper presented at LENS Conference , Bangalore , India , 1/09/10 - 5/09/10 , .
dc.identifier.citationconference
dc.identifier.otherPURE: 781301
dc.identifier.otherPURE UUID: 66538a49-c6ae-48ff-88c4-dbef27fc5e55
dc.identifier.urihttp://hdl.handle.net/2299/16717
dc.description.abstractProduct Service Systems (PSS) have been proposed as an environmentally efficient business model. The benefits of PSS include support of dematerialization and incentives for companies to design more efficient products with longer life cycles. In spite of the attractiveness and envi-ronmental effectiveness of PSS, much still needs to be done to make of it a viable business model. There are limitations such as the rebound effect for example. Key constraints to the implementation and operation of PSS include difficulties in managing diverse networks of providers as PSS are made of heterogeneous organizations. To address this limitation, this paper suggests that the Interaction theoretical framework, first introduced in the 80’s can inform these network management activities. Marketers can build effective relationship and network management practices to improve the design of effective PSS’. Marketing educators should support further evolution and adoption of PSS.en
dc.language.isoeng
dc.subjectproduct service system
dc.subjectMarketing
dc.subjectSustainability
dc.subjectEnvironment
dc.titleChanging the rules of the marketing game : towards Product Service Systems supported by interaction and relationship management practicesen
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionCentre for Research on Management, Economy and Society
dc.contributor.institutionSustainable Business Research Interest Group
dc.contributor.institutionGroup for Research on Innovation and Enterprise
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.description.statusPeer reviewed
rioxxterms.versionAM
rioxxterms.typeOther
herts.preservation.rarelyaccessedtrue


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