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dc.contributor.authorWalsh, Caroline
dc.contributor.authorMoorhouse, Jan
dc.contributor.authorDunnett, Andrew
dc.contributor.authorBarry, Cornelius
dc.date.accessioned2016-03-30T14:11:33Z
dc.date.available2016-03-30T14:11:33Z
dc.date.issued2015-11
dc.identifier.citationWalsh , C , Moorhouse , J , Dunnett , A & Barry , C 2015 , ' University choice : which attributes matter when you are paying the full price? ' International Journal of Consumer Studies , vol. 39 , no. 6 , pp. 670-681 . https://doi.org/10.1111/ijcs.12178
dc.identifier.issn1470-6423
dc.identifier.otherPURE: 8614663
dc.identifier.otherPURE UUID: a3bc8b67-f89d-4dd8-be26-133c14b3497e
dc.identifier.otherScopus: 84945452209
dc.identifier.urihttp://hdl.handle.net/2299/16851
dc.description.abstractThis article presents the results from a longitudinal study of students’ choice of university in England. Students were surveyed initially when applying for university (Wave One) and then again when they were about to embark on their chosen course (Wave Two). The results from Wave Two demonstrated a high degree of consistency with the Wave One findings: course and university reputation are far more important and fees are relatively unimportant. However, a key result across both waves was that patterns of utility for students with no parental experience of university were significantly different from students whose parents had attended university. The utility associated with different levels of entry qualifications, of fees and of university and course reputation, differed between social groups. The study suggests that the benefits of going to a highly rated university may be undervalued in families that have no direct experience of higher education. In addition, whilst females are more significantly put off by universities with low entry requirements, the qualitative attitudinal statements included in the follow-up study seem to indicate that so-called ‘softer’ factors may also influence their choice.en
dc.format.extent12
dc.language.isoeng
dc.relation.ispartofInternational Journal of Consumer Studies
dc.rights/dk/atira/pure/core/openaccesspermission/embargoed
dc.subjectEducation
dc.subjectchoice
dc.subjectyouth
dc.subjectUK
dc.subjectconjoint analysis
dc.subjectfamily
dc.subjecthigher education
dc.subjectmarketing
dc.subjectlongitudinal study
dc.subjectprice
dc.subjectservices marketing,
dc.subjectuniversity
dc.subjectutility
dc.titleUniversity choice : which attributes matter when you are paying the full price?en
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionHertfordshire Business School
dc.description.statusPeer reviewed
dc.date.embargoedUntil2017-03-01
dc.relation.schoolHertfordshire Business School
dc.description.versiontypeFinal Accepted Version
rioxxterms.versionAM
rioxxterms.versionSMUR
rioxxterms.versionofrecordhttps://doi.org/10.1111/ijcs.12178
rioxxterms.licenseref.startdate2017-03-01Z
rioxxterms.typeJournal Article/Review
herts.preservation.rarelyaccessedtrue
herts.date.embargo2017-03-01Z
herts.rights.accesstypeopenAccess


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