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dc.contributor.authorIp, Barry
dc.contributor.authorChe, Xianhui
dc.date.accessioned2016-04-04T11:44:09Z
dc.date.available2016-04-04T11:44:09Z
dc.date.issued2016-01-01
dc.identifier.citationIp , B & Che , X 2016 , ' A Primer Survey of Chinese Mobile Games ' , Asiascape: Digital Asia , vol. 3 , no. 1-2 , pp. 17–37 . https://doi.org/10.1163/22142312-12340046
dc.identifier.issn2214-2304
dc.identifier.otherPURE: 9883042
dc.identifier.otherPURE UUID: bbe8f241-a7fa-4abe-916f-e6dc77efaea3
dc.identifier.otherScopus: 85068122657
dc.identifier.otherORCID: /0000-0003-1972-7747/work/40605815
dc.identifier.urihttp://hdl.handle.net/2299/16908
dc.descriptionThis document is the Accepted Manuscript version of the following article: Barry Ip and Xianhui Che, ‘A Primer Survey of Chinese Mobile Games’, Asiascape, Vol 3(1-2): 17-37, 2016, doi: 10.1163/22142312-12340046. Published by Brill.
dc.description.abstractThis article provides introductory insight into and an evaluation of the nature and current composition of the Chinese mobile games market. We conducted research to explore the subtle yet prevalent distinctions in game genre classifications in China, and we examined game rankings as an indication of the sorts of titles that are popular in the region. Further insights are offered into the leading distribution platforms that host mobile games, representing a unique characteristic of the Chinese market. Finally, the paper offers further analysis of mobile games via a three-step model that considers attracting new players, gamer retention, and revenue generation. The outcomes of this work provide potentially valuable and practical insights into the characteristics and operation of Chinese mobile games.en
dc.format.extent21
dc.language.isoeng
dc.relation.ispartofAsiascape: Digital Asia
dc.subjectChinese games
dc.subjectgame genres
dc.subjectgame market
dc.subjectmobile games
dc.titleA Primer Survey of Chinese Mobile Gamesen
dc.contributor.institutionSchool of Computer Science
dc.contributor.institutionCentre for Computer Science and Informatics Research
dc.description.statusPeer reviewed
dc.date.embargoedUntil2018-01-01
rioxxterms.versionAM
rioxxterms.versionofrecordhttps://doi.org/10.1163/22142312-12340046
rioxxterms.typeJournal Article/Review
herts.preservation.rarelyaccessedtrue


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