Using blended learning to increase student participation

Abstract

240 Second year students were studying Electronic--Marketing. Year two makes no contribution to degree class. Students can be difficult to motivate with tutorial attendance typically poor. Student objectives are typically a pass @ 35%. There were very high--failure rates in 2004. Tutorial preparation was set each week to answer questions based on a short case study from set text book and to submit this preparation via StudyNet. Of these submissions, two were selected for marking. 5% max was given for attendance at tutorials. Results: Improved attendance at tutorials and much improved pass rates. Some additional work was involved for staff but benefits--included more meaningful tutorial discussions and interesting student presentations. Student reaction was mixed.