Show simple item record

dc.contributor.authorYamoah, Fred
dc.contributor.authorO’Caoimh, Conall
dc.contributor.authorDonnelly, Christina
dc.contributor.authorSawaya, Sally
dc.identifier.citationYamoah , F , O’Caoimh , C , Donnelly , C & Sawaya , S 2014 , ' The Journey from Subsistence to Commercial Viability: The Case of Meru Herbs, Kenya ' , International Food and Agribusiness Management Review , vol. 17 , no. Special Issue B , pp. 139-144 . < >
dc.identifier.otherPURE: 9314858
dc.identifier.otherPURE UUID: 8febb456-fd5b-457b-9a49-e797f3ac34f3
dc.identifier.otherScopus: 84904062678
dc.descriptionFred Yamoah, Conall O’Caoimh, Cristina Donnelly, and Sally Kimotho Sawaya, ‘The Journey from Subsistence to Commercial Viability: The Case of Meru Herbs, Kenya’, International Food and Agribusiness Management Review, Vol. 17, Special Issue B, pp. 139-144, July 2014. The version of record is available online at:
dc.description.abstractThe genesis of Meru Herbs, Kenya is traced to a decision to grow plants as a means of providing an alternative source of revenue to pay for a balance due on a water-project about 14 years ago. Such a modest initiative has enabled 600 families to move from subsistence to commercial farming. As a cooperative, Meru Herbs has made significant improvements to their products by moving up the value-chain through processing organic certified ingredients into gourmet foods. Critical factors contributing to the success of Meru Herbs include a creative product-mix designed to overcome logistics costs, customer focused, and strategic partnerships with Friends of Meru Italy and Value Added in Africa which provided provisions for investment and market brand development respectively. The performance of Meru’s own branded tomato sauces, which are the first to bear the Proudly Made in Africa label, enter international markets provide new opportunities and challenges going forward.en
dc.relation.ispartofInternational Food and Agribusiness Management Review
dc.subjectMeru herbs
dc.subjectethical supply chain
dc.subjectvalue-added in Africa
dc.subjectCommercial viability
dc.subjectinternational markets
dc.titleThe Journey from Subsistence to Commercial Viability: The Case of Meru Herbs, Kenyaen
dc.contributor.institutionHertfordshire Business School
dc.description.statusPeer reviewed
rioxxterms.typeJournal Article/Review

Files in this item


There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record