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dc.contributor.authorYamoah, Fred
dc.contributor.authorYawson, David E.
dc.contributor.authorFrimpong, Nana Owusu
dc.date.accessioned2017-04-06T16:58:02Z
dc.date.available2017-04-06T16:58:02Z
dc.date.issued2016-07-07
dc.identifier.citationYamoah , F , Yawson , D E & Frimpong , N O 2016 , The Role of Organisational and Informational Factors Affecting Knowledge Utilisation in Agri-food SMEs . in The Role of Organisational and Informational Factors Affecting Knowledge Utilisation in Agri-food SMEs . , Stream 4 SMEs CCE1 – 012 , pp. 1-6 , Academy of Marketing 2016 Conference , Newcastle , United Kingdom , 4/07/16 .
dc.identifier.citationconference
dc.identifier.urihttp://hdl.handle.net/2299/17850
dc.descriptionFred Yamoah, David E. Yawson, and Nana Owusu Frimpong, ‘The Role of Organisational and Informational Factors Affecting Knowledge Utilisation in Agri-food SMEs, paper presented at the Academic of Marketing UK 2016 Conference, Radical Marketing, 4 July 2016 – 7 July 2016, Newcastle Business School, Northumbria University, Newcastle, UK.
dc.description.abstractGiven the critical role of information and marketing in SME management it is surprising that little attention has been paid to the salient factors that motivates or inhibits consumer information use by agri-food SMEs. A model of organisational and informational factors affecting knowledge utilisation in Agri-food SMEs is presented and empirically tested through partial least squares analysis via SmartPLS. The results of the empirical testing of the conceptual model provide evidence to indicate that functional and technical qualities, provider-user interaction and usefulness in market environment are determinants of knowledge utilisation. The findings of this study have implications for agri-food SME management in the UK regarding their growth and competiveness in the medium and long term.en
dc.format.extent6
dc.format.extent200582
dc.language.isoeng
dc.relation.ispartofThe Role of Organisational and Informational Factors Affecting Knowledge Utilisation in Agri-food SMEs
dc.subjectKnowledge Utilisation; Organisational and informational factors ; Agri-food SMEs
dc.titleThe Role of Organisational and Informational Factors Affecting Knowledge Utilisation in Agri-food SMEsen
dc.contributor.institutionHertfordshire Business School
rioxxterms.typeOther
herts.preservation.rarelyaccessedtrue


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