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dc.contributor.authorStewart, Malcolm
dc.contributor.authorWu, Ying
dc.contributor.authorLiu, Rebecca
dc.contributor.editorHajli, Nick
dc.date.accessioned2017-04-11T16:57:38Z
dc.date.available2017-04-11T16:57:38Z
dc.date.issued2015
dc.identifier.citationStewart , M , Wu , Y & Liu , R 2015 , Social Networking Sites and Marketing Strategies. in N Hajli (ed.) , Handbook of Research on Integrating Social Media into Strategic Marketing. . 1st edn , Advances in Marketing, Customer Relationship Management, and E-Services , Business Science Reference , Hershey .
dc.identifier.isbn9781466683532
dc.identifier.isbn9781466683549
dc.identifier.otherPURE: 8602924
dc.identifier.otherPURE UUID: b2468b08-fb08-4ad8-ac7e-80b6de8f06cf
dc.identifier.otherScopus: 84957361164
dc.identifier.urihttp://hdl.handle.net/2299/17904
dc.descriptionMalcolm Stewart, Ying Wu and Rebecca Liu, 'Social Networking Sites and Marketing Strategies', in Nick Halji Ed., Handbook of Research on Integrating Social Media into Strategic Marketing. (Hershey: Business Science Reference, 2015) ISBN: 9781466683532
dc.language.isoeng
dc.publisherBusiness Science Reference
dc.relation.ispartofHandbook of Research on Integrating Social Media into Strategic Marketing.
dc.relation.ispartofseriesAdvances in Marketing, Customer Relationship Management, and E-Services
dc.titleSocial Networking Sites and Marketing Strategies.en
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.identifier.urlhttps://books.google.co.uk/books/about/Handbook_of_Research_on_Integrating_Soci.html?id=Q4gfCgAAQBAJ&printsec=frontcover&source=kp_read_button&redir_esc=y#v=onepage&q&f=false
rioxxterms.typeOther
herts.preservation.rarelyaccessedtrue


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