dc.contributor.author | Stewart, Malcolm | |
dc.contributor.author | Wu, Ying | |
dc.contributor.author | Liu, Rebecca | |
dc.contributor.editor | Hajli, Nick | |
dc.date.accessioned | 2017-04-11T16:57:38Z | |
dc.date.available | 2017-04-11T16:57:38Z | |
dc.date.issued | 2015 | |
dc.identifier.citation | Stewart , M , Wu , Y & Liu , R 2015 , Social Networking Sites and Marketing Strategies. in N Hajli (ed.) , Handbook of Research on Integrating Social Media into Strategic Marketing. . 1st edn , Advances in Marketing, Customer Relationship Management, and E-Services , Business Science Reference , Hershey . | |
dc.identifier.isbn | 9781466683532 | |
dc.identifier.isbn | 9781466683549 | |
dc.identifier.other | PURE: 8602924 | |
dc.identifier.other | PURE UUID: b2468b08-fb08-4ad8-ac7e-80b6de8f06cf | |
dc.identifier.other | Scopus: 84957361164 | |
dc.identifier.uri | http://hdl.handle.net/2299/17904 | |
dc.description | Malcolm Stewart, Ying Wu and Rebecca Liu, 'Social Networking Sites and Marketing Strategies', in Nick Halji Ed., Handbook of Research on Integrating Social Media into Strategic Marketing. (Hershey: Business Science Reference, 2015) ISBN: 9781466683532 | |
dc.language.iso | eng | |
dc.publisher | Business Science Reference | |
dc.relation.ispartof | Handbook of Research on Integrating Social Media into Strategic Marketing. | |
dc.relation.ispartofseries | Advances in Marketing, Customer Relationship Management, and E-Services | |
dc.title | Social Networking Sites and Marketing Strategies. | en |
dc.contributor.institution | Hertfordshire Business School | |
dc.contributor.institution | Social Sciences, Arts & Humanities Research Institute | |
dc.identifier.url | https://books.google.co.uk/books/about/Handbook_of_Research_on_Integrating_Soci.html?id=Q4gfCgAAQBAJ&printsec=frontcover&source=kp_read_button&redir_esc=y#v=onepage&q&f=false | |
rioxxterms.type | Other | |
herts.preservation.rarelyaccessed | true | |