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Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics.

dc.contributor.authorLiu, Erica
dc.contributor.editorSonnenburg, Stephan
dc.contributor.editorWee, Desmond
dc.date.accessioned2017-04-25T15:26:08Z
dc.date.available2017-04-25T15:26:08Z
dc.date.issued2015
dc.identifier.citationLiu , E 2015 , Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics. in S Sonnenburg & D Wee (eds) , Touring Consumption . 1 edn , Springer Nature , Germany , pp. 161-183 . https://doi.org/10.1007/978-3-658-10019-3
dc.identifier.isbn978-3-658-10018-6
dc.identifier.isbn978-3-658-10019-3
dc.identifier.otherPURE: 9925284
dc.identifier.otherPURE UUID: e5444247-114b-45c3-ae91-15d2cf0c45bf
dc.identifier.otherScopus: 84945576265
dc.identifier.urihttp://hdl.handle.net/2299/18037
dc.descriptionErica Liu, ‘Developing Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics’ in Stephan Sonnenburg, Desmond Wee, eds., Touring Consumption (Springer: Germany, 2015), ISBN 978-3-658-10018-6, eISBN 978-3-658-10019-3, DOI 10.1007/978-3-658-10019-3.
dc.format.extent315
dc.language.isoeng
dc.publisherSpringer Nature
dc.relation.ispartofTouring Consumption
dc.titleDeveloping Branding Strategies based on Automatic Behavioural System for Mega Event Tourism, The Olympics.en
dc.contributor.institutionSchool of Creative Arts
dc.contributor.institutionArt and Design
dc.contributor.institutionTheorising Visual Art and Design
dc.contributor.institutionResearch into Practice
dc.description.statusPeer reviewed
rioxxterms.versionofrecordhttps://doi.org/10.1007/978-3-658-10019-3
rioxxterms.typeOther
herts.preservation.rarelyaccessedtrue


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