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Creating the Opera Habit: Marketing and the Experience of Opera

dc.contributor.authorFraser, Peter
dc.contributor.authorFraser, Iain
dc.contributor.editorO’Reilly, Daragh
dc.contributor.editorRentschler, Ruth
dc.contributor.editorKirchner, Theresa
dc.date.accessioned2017-04-25T15:26:50Z
dc.date.available2017-04-25T15:26:50Z
dc.date.issued2013-11-28
dc.identifier.citationFraser , P & Fraser , I 2013 , Creating the Opera Habit: Marketing and the Experience of Opera . in D O’Reilly , R Rentschler & T Kirchner (eds) , The Routledge Companion to Arts Marketing . 1 edn , Routledge , London , pp. 393-403 .
dc.identifier.isbn978-0-415-78350-7
dc.identifier.isbn978-0-20-374881-7
dc.identifier.urihttp://hdl.handle.net/2299/18049
dc.descriptionPeter Frazer and Iain Frazer, ‘Creating the Opera Habit: Marketing and the Experience of Opera’ in Daragh O’Reilly, Ruth Rentschler, Theresa Kirchner, eds., The Routledge Companion to Arts Marketing (London: Routledge, 2013) ISBN 978-0-415-78350-7, eISBN 978-0-20-374881-7.
dc.language.isoeng
dc.publisherRoutledge
dc.relation.ispartofThe Routledge Companion to Arts Marketing
dc.titleCreating the Opera Habit: Marketing and the Experience of Operaen
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.contributor.institutionEnterprise and Value Research Group
dc.description.statusPeer reviewed
rioxxterms.typeOther
herts.preservation.rarelyaccessedtrue


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