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        The Process of Adaptation in Inter-Firm Relationships

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        Brennan_Turnbull_1996.pdf (PDF, 1Mb)
        Author
        Brennan, David
        Turnbull, Peter
        Attention
        2299/18214
        Abstract
        Adaptations are an important, arguably a defining, component of a long-term buyer-seller relationship. Substantial research evidence exists on the nature of the adaptations which arise within such relationships. The processes involved in adapting for a customer or supplier organisation are not so well understood. Five process metaphors for adaptation within buyer-seller relationships are explored. Each is found helpful to some extent in illuminating the process of adaptation. The metaphors are found to be complementary, so that taken together they provide a coherent process view of buyer-seller adaptations.
        Publication date
        1996
        Published in
        12th annual IMP Group conference
        Other links
        http://hdl.handle.net/2299/18214
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