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dc.contributor.authorHowlett, Neil
dc.contributor.authorGardiner, Joanne
dc.contributor.authorFoster, Abbie
dc.date.accessioned2017-06-12T16:57:03Z
dc.date.available2017-06-12T16:57:03Z
dc.date.issued2017-03-01
dc.identifier.citationHowlett , N , Gardiner , J & Foster , A 2017 , ' Does image congruence impact the effectiveness of a gain-framed physical activity message? ' , Health Psychology Update , vol. 26 , no. 1 .
dc.identifier.otherPURE: 8715775
dc.identifier.otherPURE UUID: b7fe0cc3-0a19-400b-a226-93dbef1e1f18
dc.identifier.otherORCID: /0000-0002-6502-9969/work/62748239
dc.identifier.urihttp://hdl.handle.net/2299/18319
dc.descriptionThis is a pre-publication version of the following article: Neil Howlett, Joanne Gardiner & Abbie Foster, 'Does image congruence impact the effectiveness of gain-framed physical activity message? ', Health Psychology Update, Vol. 26 (1): Spring 2017. The version of record is available online at https://shop.bps.org.uk/publications/publication-by-series/health-psychology-update/health-psychology-update-vol-26-no-1-spring-2017.html. Published by the British Psychological Society.
dc.description.abstractBackground: Gain-framed messages can improve processing and physical activity, however inconsistency remains about the merits of using different accompanying images. This study explored whether gain-framed messages alongside positive images (congruent) were more effective than negative (incongruent) images at increasing Social Cognitive Theory (SCT) constructs and moderate-to-vigorous physical activity (MVPA). Method: Using a mixed design participants (N=110) were randomly assigned to read a gain-framed physical activity booklet containing either congruent or incongruent images. Data were collected at two time points (baseline and one week later) using online questionnaires assessing SCT constructs and interviews about MVPA over the previous seven days. Results: A time by condition interaction showed that intentions (p=.039, η2=.04) and self-efficacy (p=.005, η2=.07) increased in the congruent condition only. There was a time main effect for self-regulation (p=.001, η2=.09) and MVPA (p=.011, η2=.06), but no difference between conditions. Changes in self-regulation predicted changes in MVPA in both conditions (congruent, p=.003; incongruent, p=.030). Conclusions: Congruence between message content and images increased intentions and self-efficacy, but not MVPA. Improving self-regulation may increase physical activity levels regardless of message congruence.en
dc.format.extent14
dc.language.isoeng
dc.relation.ispartofHealth Psychology Update
dc.titleDoes image congruence impact the effectiveness of a gain-framed physical activity message?en
dc.contributor.institutionSchool of Life and Medical Sciences
dc.contributor.institutionDepartment of Psychology
dc.contributor.institutionHealth & Human Sciences Research Institute
dc.contributor.institutionPsychology
dc.contributor.institutionBehaviour Change in Health and Business
dc.contributor.institutionCentre for Research in Psychology and Sport Sciences
dc.contributor.institutionWeight and Obesity Research Group
dc.description.statusPeer reviewed
dc.identifier.urlhttps://www.researchgate.net/publication/315476634_Does_image_congruence_impact_the_effectiveness_of_a_gain-framed_physical_activity_message
rioxxterms.versionAM
rioxxterms.typeJournal Article/Review
herts.preservation.rarelyaccessedtrue


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