Show simple item record

dc.contributor.authorMoorhouse, Jan
dc.contributor.authorWalsh, Caroline
dc.date.accessioned2017-06-29T15:56:14Z
dc.date.available2017-06-29T15:56:14Z
dc.date.issued2015-07-07
dc.identifier.citationMoorhouse , J & Walsh , C 2015 , ' A turn to the market: a magical solution but is it practically adequate? The impact of a market oriented food policy ' , Paper presented at Academy of Marketing Conference AM2015 , Limerick , Ireland , 7/07/15 - 9/07/15 .
dc.identifier.citationconference
dc.identifier.otherPURE: 8614595
dc.identifier.otherPURE UUID: a03dc184-3aba-4c83-8996-75a345338e9a
dc.identifier.urihttp://hdl.handle.net/2299/18681
dc.descriptionJan Moorhouse, Caroline Walsh, ’A turn to the market: a magical solution but is it practically adequate? The impact of a market oriented food policy’, paper presented at the Academy of Marketing Conference AM2015, Limerick, Ireland, 7-9 July, 2015.
dc.description.abstractThis paper attempts to explore the impact of a market oriented food policy on the vegetable sector in England. Since the publication of The Curry Report in 2002, policy has turned to the market, and to better marketing, to transform a farming sector beset by crises into a sustainable food supply system. This was to be achieved with a sprinkling of marketing magic to transform inward-looking producers into competitive, sustainable and diverse rural businesses. On the consumption side, policy aimed to encourage individuals to adopt diets rich in vegetables (and fruit), for health and to lower environmental impact (2010). Marketing practices, criticised in many other contexts for fetishizing commodities (Williams, 1980) would transform humble vegetables into objects of desire and encourage more consumption. Our research suggests that a policy based on market reconnection has had mixed results in terms of encouraging increased production and consumption of vegetables and we question whether a market oriented policy has been practically adequate (i.e. works in the real world) in achieving policy goals.en
dc.format.extent11
dc.language.isoeng
dc.subjectmarketing
dc.subjectFood policy
dc.titleA turn to the market: a magical solution but is it practically adequate? : The impact of a market oriented food policyen
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionHertfordshire Business School
dc.description.statusPeer reviewed
dc.date.embargoedUntil2015-07-11
rioxxterms.versionAM
rioxxterms.typeOther
herts.preservation.rarelyaccessedtrue


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record