University of Hertfordshire Research Archive

        JavaScript is disabled for your browser. Some features of this site may not work without it.

        Browse

        All of UHRABy Issue DateAuthorsTitlesThis CollectionBy Issue DateAuthorsTitles

        Arkivum Files

        My Downloads
        View Item 
        • UHRA Home
        • University of Hertfordshire
        • Research publications
        • View Item
        • UHRA Home
        • University of Hertfordshire
        • Research publications
        • View Item

        Making sense of tourists' photographs using canonical variate analysis.

        View/Open
        CVA_Tourism_Management_2017_Balomenou_Garrod_Georgiadou.pdf (PDF, 772Kb)
        Author
        Balomenou, Nika
        Garrod, Brian
        Georgiadou, Andri
        Attention
        2299/19107
        Abstract
        Tourists’ photographs can be a rich database for researchers wishing to study tourists’ perceptions and attitudes towards destinations. Such data can also be useful in examining how tourists behave, where, when, with whom and why. Many researchers favour the qualitative analysis of such data, which requires the use either of relatively small numbers of photographs or a considerable expense of researcher time and effort to undertake. Much of this process is speculative, in that it involves working with variables which may or may not prove to be significant in addressing the hypotheses set for the research. This research note recommends the use of a preliminary phase of research in which a quantitative approach is used to reduce the number of variables needing to be coded. Canonical variate analysis is suggested as an appropriate tool for achieving this. Case study results are presented to demonstrate the utility of this approach.
        Publication date
        2017-08-01
        Published in
        Tourism Management
        Published version
        https://doi.org/10.1016/j.tourman.2017.02.010
        Other links
        http://hdl.handle.net/2299/19107
        Metadata
        Show full item record
        Keep in touch

        © 2019 University of Hertfordshire

        I want to...

        • Apply for a course
        • Download a Prospectus
        • Find a job at the University
        • Make a complaint
        • Contact the Press Office

        Go to...

        • Accommodation booking
        • Your student record
        • Bayfordbury
        • KASPAR
        • UH Arts

        The small print

        • Terms of use
        • Privacy and cookies
        • Criminal Finances Act 2017
        • Modern Slavery Act 2015
        • Sitemap

        Find/Contact us

        • T: +44 (0)1707 284000
        • E: ask@herts.ac.uk
        • Where to find us
        • Parking
        • hr
        • qaa
        • stonewall
        • AMBA
        • ECU Race Charter
        • disability confident
        • AthenaSwan