dc.contributor.author | Abosag, Ibrahim | |
dc.contributor.author | Brennan, David | |
dc.date.accessioned | 2018-03-21T18:25:12Z | |
dc.date.available | 2018-03-21T18:25:12Z | |
dc.date.issued | 2017-12-01 | |
dc.identifier.citation | Abosag , I & Brennan , D 2017 , ' Understanding market innovativeness in Asia : a research agenda ' , Asian Business and Management , vol. 16 , no. 4/5 , pp. 212-225 . https://doi.org/10.1057/s41291-017-0027-1 | |
dc.identifier.issn | 1472-4782 | |
dc.identifier.other | ORCID: /0000-0002-7179-2960/work/62750386 | |
dc.identifier.uri | http://hdl.handle.net/2299/19914 | |
dc.description | This document is the Accepted Manuscript version. Under embargo until 6 November 2018. The final publication is available at Springer via https://doi.org/10.1057/s41291-017-0027-1. | |
dc.description.abstract | Marketing innovativeness has been accredited for the improvement of: quality of life in general; consumer experience; and, firms’ and brands’ performance. However, much of the knowledge and research on marketing innovativeness have largely developed from Western countries, namely the USA and Europe, with little understanding of marketing innovativeness in Asia. In this paper we critically examine existing literature with aim of developing better understanding concerning marketing innovativeness in Asia. We discuss theoretical and methodological considerations that researchers need to be aware when they aim to advance research from Asian countries. | en |
dc.format.extent | 14 | |
dc.format.extent | 684052 | |
dc.language.iso | eng | |
dc.relation.ispartof | Asian Business and Management | |
dc.subject | marketing | |
dc.subject | innovation | |
dc.subject | brand | |
dc.subject | organisation | |
dc.subject | Asia | |
dc.title | Understanding market innovativeness in Asia : a research agenda | en |
dc.contributor.institution | Centre for Research on Management, Economy and Society | |
dc.contributor.institution | Enterprise and Value Research Group | |
dc.contributor.institution | Hertfordshire Business School | |
dc.description.status | Peer reviewed | |
dc.date.embargoedUntil | 2018-11-06 | |
dc.identifier.url | http://rdcu.be/ybnl | |
dc.identifier.url | http://rdcu.be/ybnl | |
rioxxterms.versionofrecord | 10.1057/s41291-017-0027-1 | |
rioxxterms.type | Journal Article/Review | |
herts.preservation.rarelyaccessed | true | |