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dc.contributor.authorAbosag, Ibrahim
dc.contributor.authorBrennan, David
dc.date.accessioned2018-03-21T18:25:12Z
dc.date.available2018-03-21T18:25:12Z
dc.date.issued2017-12-01
dc.identifier.citationAbosag , I & Brennan , D 2017 , ' Understanding market innovativeness in Asia : a research agenda ' , Asian Business and Management , vol. 16 , no. 4/5 , pp. 212-225 . https://doi.org/10.1057/s41291-017-0027-1
dc.identifier.issn1472-4782
dc.identifier.otherORCID: /0000-0002-7179-2960/work/62750386
dc.identifier.urihttp://hdl.handle.net/2299/19914
dc.descriptionThis document is the Accepted Manuscript version. Under embargo until 6 November 2018. The final publication is available at Springer via https://doi.org/10.1057/s41291-017-0027-1.
dc.description.abstractMarketing innovativeness has been accredited for the improvement of: quality of life in general; consumer experience; and, firms’ and brands’ performance. However, much of the knowledge and research on marketing innovativeness have largely developed from Western countries, namely the USA and Europe, with little understanding of marketing innovativeness in Asia. In this paper we critically examine existing literature with aim of developing better understanding concerning marketing innovativeness in Asia. We discuss theoretical and methodological considerations that researchers need to be aware when they aim to advance research from Asian countries.en
dc.format.extent14
dc.format.extent684052
dc.language.isoeng
dc.relation.ispartofAsian Business and Management
dc.subjectmarketing
dc.subjectinnovation
dc.subjectbrand
dc.subjectorganisation
dc.subjectAsia
dc.titleUnderstanding market innovativeness in Asia : a research agendaen
dc.contributor.institutionCentre for Research on Management, Economy and Society
dc.contributor.institutionEnterprise and Value Research Group
dc.contributor.institutionHertfordshire Business School
dc.description.statusPeer reviewed
dc.date.embargoedUntil2018-11-06
dc.identifier.urlhttp://rdcu.be/ybnl
dc.identifier.urlhttp://rdcu.be/ybnl
rioxxterms.versionofrecord10.1057/s41291-017-0027-1
rioxxterms.typeJournal Article/Review
herts.preservation.rarelyaccessedtrue


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