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dc.contributor.authorEagle, Lynne
dc.contributor.authorOsmond, Amy
dc.contributor.authorMcCarthy, Breda
dc.contributor.authorLow, David
dc.contributor.authorLesbirel, Hayden
dc.date.accessioned2018-04-10T18:37:30Z
dc.date.available2018-04-10T18:37:30Z
dc.date.issued2017-05-30
dc.identifier.citationEagle , L , Osmond , A , McCarthy , B , Low , D & Lesbirel , H 2017 , ' Social marketing strategies for renewable energy transitions ' , Australasian Marketing Journal , vol. 25 , no. 2 , pp. 141-148 . https://doi.org/10.1016/j.ausmj.2017.04.006
dc.identifier.issn1441-3582
dc.identifier.otherPURE: 13313975
dc.identifier.otherPURE UUID: 22c4267e-e7c7-40e6-a2d2-2bcb3c95f394
dc.identifier.otherScopus: 85018912280
dc.identifier.otherORCID: /0000-0001-5346-8748/work/41171863
dc.identifier.urihttp://hdl.handle.net/2299/19960
dc.descriptionThis document is the Accepted Manuscript version of the following article: Lynne Eagle, Amy Osmond, Breda McCarthy, David Low, and Hayden Lesbirel, ‘Social marketing strategies for renewable energy transitions’, Australasian Marketing Journal Vol. 25 (2): 141-148, May 2017. Under embargo until 12 November 2018. The final, definitive version of this paper is available online at doi: https://doi.org/10.1016/j.ausmj.2017.04.006.
dc.description.abstractTransitions to more sustainable energy systems are increasingly required to address the problem of climate change. Different stakeholder groups, however, may not share the same level of acceptability for an increase in renewable energy. This paper examines energy consumers' attitudes towards energy issues, their use of renewable energy in the home and constraints to energy conservation. Respondent-completed questionnaires from 325 people reveal strong support for renewable energy and a belief in human-induced climate change. A multitude of obstacles to energy-efficient practices are revealed by the survey. The paper also explores the role of social marketing in prompting behavioural change and encouraging a transition to renewable energy. Policy makers can utilise these findings to accelerate the transition to renewable energy and build capacity among residents.en
dc.format.extent8
dc.language.isoeng
dc.relation.ispartofAustralasian Marketing Journal
dc.subjectSocial marketing
dc.subjectrenewable energy
dc.subjectenvironmental attitudes
dc.subjectenergy transitions
dc.subjectenergy efficiency
dc.titleSocial marketing strategies for renewable energy transitionsen
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionEnterprise and Value Research Group
dc.description.statusPeer reviewed
dc.date.embargoedUntil2018-11-12
rioxxterms.versionAM
rioxxterms.versionofrecordhttps://doi.org/10.1016/j.ausmj.2017.04.006
rioxxterms.typeJournal Article/Review
herts.preservation.rarelyaccessedtrue


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