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        Visitor attractions and events : Responding to seasonality

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        Connell_Page_and_Meyer_visitor_attractions_pre_print.pdf (PDF, 925Kb)
        Author
        Connell, Joanne
        Page, Stephen J.
        Meyer, Denny
        Attention
        2299/20101
        Abstract
        Seasonality is a protracted problem for the tourism sector due to the uneven nature of demand and the relatively fixed nature of the supply of capacity and resources, particularly in the attraction sector. Managing the demand and supply at an individual business level poses many challenges for attraction infrastructure that is fixed in time and space and has a finite capacity. This paper explores how attraction managers develop and use special events as a tool to address issues of seasonality at a country level. The results show that: 70% of businesses remained open throughout the year, albeit with reduced opening hours to attract more visitors; 39% of attractions that stay open host special events; the local community is a key source market for special events; the periodicity of events and themes engage visitors most effectively. Business responses to seasonality are a more complex issue than conventional tourism research has recognised.
        Publication date
        2015-02-28
        Published in
        Tourism Management
        Published version
        https://doi.org/10.1016/j.tourman.2014.06.013
        Other links
        http://hdl.handle.net/2299/20101
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