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dc.contributor.authorMellinas, Juan Pedro
dc.contributor.authorReino, Sofia
dc.date.accessioned2019-11-12T01:08:59Z
dc.date.available2019-11-12T01:08:59Z
dc.date.issued2019-09-01
dc.identifier.citationMellinas , J P & Reino , S 2019 , ' Fake Advertising? Neutrality in descriptions beside overall hotel scores ' , Hospitality and Society , vol. 9 , no. 3 , pp. 291 - 306 . https://doi.org/10.1386/hosp_00003_1
dc.identifier.issn2042-7913
dc.identifier.otherPURE: 16195464
dc.identifier.otherPURE UUID: 3b0cf8ec-3a1a-44ee-8a3a-671220d97674
dc.identifier.otherScopus: 85075432531
dc.identifier.urihttp://hdl.handle.net/2299/21880
dc.description© 2019 Intellect Ltd Article. English language.
dc.description.abstractHotel reviews influence travellers' booking decisions. Research on this topic is focused on the scores or comments given through the reviews. However, no studies have looked into the one-word descriptions associated with the overall scores received by hotels. This study examines this practice by conducting secondary research and identifying the one-word descriptions assigned to the different scores. The results suggest that each website providing average scores and one-word descriptions to summarize the scores uses a different policy to associate one-word descriptions to scores, suggesting lack of consistency. Furthermore, misleading practices have been identified, such as the use of the word 'average' to describe establishments with ratings lower than the midpoint of the scale. The findings have important implications both for the industry and for academia, as they highlight the need for transparent strategies and policies.en
dc.format.extent16
dc.language.isoeng
dc.relation.ispartofHospitality and Society
dc.rightsEmbargoed
dc.subjecthotel, reviews, descriptions, scores
dc.subjectDescriptions
dc.subjectReviews
dc.subjectAverage
dc.subjectScores
dc.subjectHotel
dc.subjectMisleading
dc.subjectTourism, Leisure and Hospitality Management
dc.subjectSocial Sciences (miscellaneous)
dc.titleFake Advertising? Neutrality in descriptions beside overall hotel scoresen
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionDepartment of Marketing and Enterprise
dc.contributor.institutionEnterprise and Value Research Group
dc.description.statusPeer reviewed
dc.date.embargoedUntil2022-09-01
dc.identifier.urlhttp://www.scopus.com/inward/record.url?scp=85075432531&partnerID=8YFLogxK
dc.relation.schoolHertfordshire Business School
dc.description.versiontypeFinal Accepted Version
dcterms.dateAccepted2019-09-01
rioxxterms.versionAM
rioxxterms.versionofrecordhttps://doi.org/10.1386/hosp_00003_1
rioxxterms.licenseref.uriOther
rioxxterms.licenseref.startdate2022-09-01
rioxxterms.typeJournal Article/Review
herts.preservation.rarelyaccessedtrue
herts.date.embargo2022-09-01
herts.rights.accesstypeEmbargoed


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