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        Context Moderates Priming Effects on Financial Risk Taking

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        risks_05_00018_1_.pdf (PDF, 1Mb)
        Author
        Aldrovandi, S.
        Kusev, P.
        Hill, Tetiana
        Vlaev, I.
        Attention
        2299/21906
        Abstract
        Previous research has shown that risk preferences are sensitive to the financial domain in which they are framed. In the present paper, we explore whether the effect of negative priming on risk taking is moderated by financial context. A total of 120 participants completed questionnaires, where risky choices were framed in six different financial scenarios. Half of the participants were allocated to a negative priming condition. Negative priming reduced risk-seeking behaviour compared to a neutral condition. However, this effect was confined to non-experiential scenarios (i.e., gamble to win, possibility to lose), and not to ‘real world’ financial products (e.g., pension provision). The results call into question the generalisability of priming effects on different financial contexts.
        Publication date
        2017-03-14
        Published in
        Risks
        Published version
        https://doi.org/10.3390/risks5010018
        Other links
        http://hdl.handle.net/2299/21906
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