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        Assessing bias in online surveys using alternative survey modes

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        Author
        Spencer, Neil
        Syrdal, Dag Sverre
        Coates, Matthew
        Huws, Ursula
        Attention
        2299/25526
        Abstract
        Due to concerns that respondents to online surveys are different from populations of interest, parallel offline surveys can be undertaken and results compared. In this article we create a set of principles to compare results from online surveys with those from surveys using other survey modes. Rather than just comparing estimates and confidence intervals from the different modes, these principles consider biases that each survey mode introduces and whether the results obtained are compatible with each other, given these different biases. Using the example of a survey of platform work, we demonstrate that this approach can be used effectively and be applied to a variety of social science studies that use online surveys.
        Publication date
        2022-05-14
        Published in
        work organisation, labour and globalisation
        Published version
        https://doi.org/10.13169/workorgalaboglob.16.1.0034
        License
        http://creativecommons.org/licenses/by/4.0/
        Other links
        http://hdl.handle.net/2299/25526
        Relations
        Hertfordshire Business School
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