Human factors in business-to-business research over the internet
Author
Brown, J.
Culkin, N.
Fletcher, J.
Attention
2299/4559
Abstract
This paper explores the problems and challenges surrounding the conduct of research via the internet among business audiences and highlights the great potential that exists for business-to-business research over the net. It also identifies some of the main obstacles to researching in this way, and examines the factors which cause them.