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dc.contributor.authorOwusu-Frimpong, N.
dc.contributor.authorOmar, O.E.
dc.contributor.authorMmieh, F.
dc.identifier.citationOwusu-Frimpong , N , Omar , O E & Mmieh , F 2011 , ' An understanding of baby boomers' attitudes toward financial services products in Ghana ' Thunderbird International Business Review , vol. 53 , no. 1 , pp. 69-78 .
dc.identifier.otherPURE: 81889
dc.identifier.otherPURE UUID: d7096de0-d760-4dcd-954a-dd3f9bb16db0
dc.identifier.otherdspace: 2299/5399
dc.identifier.otherScopus: 78650317026
dc.descriptionThe definitive version is available at: Copyright Wiley-Blackwell [Full text of this article is not available in the UHRA]
dc.description.abstractThis study employed a self-completion questionnaire to determine the financial needs and specific market characteristics of baby boomers (BBs) in Ghana. The results reveal that BBs are financially savvy and conscious of where to live after retirement. Due to low income and overreliance on families in time of sickness, life insurance is not often purchased. The respondents choose a bank that offers efficient customer services and low rates of interest on loans, and do not perceive long-term investment to be profitable. The most effective forms of communication are radio, TV, and word of mouth.en
dc.relation.ispartofThunderbird International Business Review
dc.subjectbaby boomers
dc.titleAn understanding of baby boomers' attitudes toward financial services products in Ghanaen
dc.contributor.institutionHertfordshire Business School
dc.description.statusPeer reviewed
dc.relation.schoolHertfordshire Business School
rioxxterms.typeJournal Article/Review

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