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dc.contributor.authorTsitsianis, N.
dc.contributor.authorChoudrie, Jyoti
dc.contributor.authorGrey, S.
dc.contributor.authorHaslam, C.
dc.date.accessioned2011-03-22T09:21:38Z
dc.date.available2011-03-22T09:21:38Z
dc.date.issued2011
dc.identifier.citationTsitsianis , N , Choudrie , J , Grey , S & Haslam , C 2011 , ' Identifying the adopters and non-adopters of broadband amongst silver surfers : using the BHPS ' , Electronic Government , vol. 8 , no. 1 , pp. 40-58 . https://doi.org/10.1504/EG.2011.037696
dc.identifier.issn1740-7494
dc.identifier.otherPURE: 77854
dc.identifier.otherPURE UUID: 1c7c6be7-3457-4525-b3c7-c11ee4ec8fda
dc.identifier.otherdspace: 2299/5514
dc.identifier.otherScopus: 78650734014
dc.identifier.urihttp://hdl.handle.net/2299/5514
dc.descriptionOriginal article can be found at: http://www.metapress.com/ Copyright Inderscience
dc.description.abstractThe aim of this paper is to identify the adopters and non-adopters of Broadband within the silver surfer group. This was achieved using the British Household Panel Survey, a large scale survey used to collect data from UK households. The data was analysed using statistical tools, such as, SPSS v. 15. The conclusions drawn are that Broadband will be adopted in nuclear households (no presence of elderly) with silver surfers who have children aged between 12 and 18 without ignoring the role played by a relatively level of education. This research offers contributions for academics by providing an objective viewpoint of the factors leading to Broadband adoption within silver surfers, a group of immense, current interest. For industry, this research offers an intensive identification of socio-economic factors that are considered important when marketing a product or service within the market.en
dc.language.isoeng
dc.relation.ispartofElectronic Government
dc.rightsOpen
dc.subjectdigital divide
dc.subjecte-government
dc.subjectsilver surfers
dc.subjectbroadband adoption
dc.subjectsocio-economic factors
dc.subjectelectronic govenment
dc.subjectUK households
dc.subjectUnited Kingdom
dc.subjectelderly
dc.subjecteducation levels
dc.subjectmidlife adults
dc.subjectsenior citizens
dc.titleIdentifying the adopters and non-adopters of broadband amongst silver surfers : using the BHPSen
dc.contributor.institutionFinance and Accounting Research Unit
dc.contributor.institutionCentre for Research on Management, Economy and Society
dc.contributor.institutionDepartment of Management, Leadership and Organisation
dc.contributor.institutionSocial Sciences, Arts & Humanities Research Institute
dc.contributor.institutionHertfordshire Business School
dc.contributor.institutionSystems Management Research Unit
dc.contributor.institutionHealthcare Management and Policy Research Unit
dc.contributor.institutionWork and Employment Research Unit
dc.description.statusPeer reviewed
dc.relation.schoolHertfordshire Business School
dcterms.dateAccepted2011
rioxxterms.versionofrecordhttps://doi.org/10.1504/EG.2011.037696
rioxxterms.typeJournal Article/Review
herts.preservation.rarelyaccessedtrue
herts.rights.accesstypeOpen


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