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Browsing University of Hertfordshire by Author "Croft, Robin"
Now showing items 1-4 of 4
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Let Me Give You My Card : A Study of Evolving Business Protocols in the Information Age
Wise, Peter; Croft, Robin; Brennan, Ross (2012-09) -
The Use of Social Media in B2B Marketing and Branding : An Exploratory Study
Brennan, Ross; Croft, Robin (2012)While the tools of social media are ubiquitous in contemporary consumer marketing, there is little evidence about the extent to which they have been adopted by business-to-business marketers. Although experts argue that ... -
Using Social Media in Business-to-Business Marketing
Brennan, Ross; Croft, Robin (2013-08-20)Twitter, Facebook and LinkedIn have proven to be game changers in business-to-customer marketing, opening up whole new ways of enthusing the customer for your products or services. Ross Brennan and Robin Croft, both marketing ... -
We Have the Technology : An Exploratory Study of B2B Social Media Branding
Brennan, Ross; Croft, Robin (University of Strathclyde, 2011-09)