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Browsing University of Hertfordshire by Author "Duus, Rikke"
Now showing items 1-9 of 9
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Brand Mindspace : The final frontier for marketers?
Cooray, Muditha; Duus, Rikke (2010) -
The Brand Misfits : Exploring paradoxical brand-resisting practices in social media
Duus, Rikke; Cooray, Muditha; Davies, Andrea (2014) -
Convert, Defend and Acquire : Evaluating consumer preference through brand mindspace.
Cooray, Muditha; Duus, Rikke (2010) -
Entrepreneurs forge ahead in chaos and uncertainty : The story of SMEs in Sri Lanka
Duus, Rikke; Cooray, Muditha (2011) -
Immaterial Labour on Facebook : Exploring consumers' expressions of production activities
Duus, Rikke; Cooray, Muditha (2013) -
Knowledge exchange through collaborative learning communities
Cooray, Muditha; Duus, Rikke (University of Hertfordshire, 2010)Purpose – To investigate how Collaborative Learning Communities (CLC) can be developed and managed in Higher Education Institutions (HEI), involving international HEI partners, business clients, students and staff, with ... -
Speak to the Leg : A post-Paralympic analysis and re-theorization of consumer-object relations
Duus, Rikke; Davies, Andrea; Saren, Mike (2014) -
Thriving in Chaos and Uncertainty : Business as usual for Sri Lankan entrepreneurial marketers
Cooray, Muditha; Duus, Rikke (2011) -
Together we Innovate : Cross-cultural teamwork through virtual platforms
Duus, Rikke; Cooray, Muditha (2014-12)In a global business environment, marketing education must support students to develop cross-cultural agility and adeptness with an aim to enhance their employability. This article contributes with an experiential ...