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Browsing University of Hertfordshire by Author "Everett, Sally"
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How do event zones influence visitor behaviour and engagement with host destinations? : A longitudinal study of the Cambridge half marathon (2017–2020)
Duignan, Michael; Zho, Sharon; Park, Jeongeun; Everett, Sally; Walsh, Lewis; Page, Stephen J.; Fyall, A; Hansen, Marcus (2023-08-11)This work identifies important influencing factors that affect event visitor behaviour in and beyond event zones, utilising a four-year, mixed-method, longitudinal study (n=6212) of the Cambridge Half Marathon (2017–2020). ...