Browsing University of Hertfordshire by Author "Harker, Michael"

Now showing items 1-7 of 7

    • E-Marketing Action : An Action Learning Approach to Teaching E-Marketing 

      Harker, Michael; Brennan, Ross (2003-12)
      Influential marketing academics have argued that marketing education needs to be made more relevant to marketing practice. An important aspect of relevance is the acquisition of work-related skills, including group working ...

    • Investigating external examining for marketing 

      Harker, Michael; Brennan, David; Ward, Janet; Wilson, Juliette (2018-07-05)
      Abstract: This project seeks to examine matters related to the appointment, role and impact of External Examiners for marketing components of business programmes at UK HEIs. It is investigating issues such as institutional ...

    • Marketing : An Introduction 

      Armstrong, Gary; Kotler, Philip; Harker, Michael; Brennan, Ross (Pearson Education, 2015-08)
      European edition

    • Marketing : An Introduction 

      Armstrong, Gary; Kotler, Philip; Harker, Michael; Brennan, Ross (Pearson Education, 2012)

    • Marketing : An Introduction 

      Armstrong, Gary; Kotler, Philip; Harker, Michael; Brennan, Ross (Pearson Education, 2009)

    • Marketing intelligence & planning : Past, present and future 

      Thomas, Michael J.; Crosier, Keith; Brennan, Ross; Harker, Michael (2008-01-01)
      Purpose - To reflect on the stewardship of Marketing Intelligence & Planning (MIP) over the past 25 years with special attention to the purpose and mission of the journal. Design/methodology/approach - A viewpoint contribution ...

    • The Strategy and Tactics of Cases in Marketing Education 

      Brennan, Ross; Harker, Michael (2011-07)
      To what degree have you considered your use of cases within your teaching? This paper suggests more and better planning and organisation at all levels from the individual and tactical through to the programme, group and ...