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Browsing University of Hertfordshire by Author "Hyseni, Hajrë"
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What is Mine is NOT Yours : Further insight on what access-based consumption says about consumers
Catulli, Maurizio; Lindley, Julian; Reed, Nick; Green, Andrew; Kiri, Sushma Premnath; Hyseni, Hajrë (Emerald Publishing, 2013)Purpose: The purpose of this paper is to explore the interaction between Access Based Consumption (ABC) and consumer culture in the specific context of baby products, and connect the two streams of consumer research and ...