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Browsing University of Hertfordshire by Author "McDowell, Raymond"
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Business to Business Marketing
Brennan, Ross; Canning, Louise; McDowell, Raymond (SAGE Publications, 2010) -
Business to Business Marketing (4th edition)
Brennan, David; Canning, Louise; McDowell, Raymond (SAGE Publications, 2017-06) -
Business-to-Business Marketing
Brennan, Ross; Canning, Louise; McDowell, Raymond (SAGE Publications, 2014-04-23) -
Price-Setting in Business-to-Business Markets
Brennan, Ross; Canning, Louise; McDowell, Raymond (2007-09)Although cost-plus pricing is often used in B2B markets it has the serious drawback that it ignores both customer price sensitivity and potential competitor action. Most B2B markets are oligopolies so that there is an ...