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Browsing University of Hertfordshire by Author "Shaw, Heather"
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Predicting Smartphone Operating System from Personality and Individual Differences
Shaw, Heather; Ellis, David A; Kendrick, Libby-Rae; Ziegler, Fenja; Wiseman, Richard (2016-12-01)Android and iPhone devices account for over 90 percent of all smartphones sold worldwide. Despite being very similar in functionality, current discourse and marketing campaigns suggest that key individual differences exist ...