Now showing items 141-150 of 1544
A Personal Construct Psychology based investigation into a Product Service System for renting pushchairs to consumers
This paper explores how consumers construe a Product Service System (PSS) for the supply of pushchairs. A PSS is a system of products, services, networks of actors and supporting infrastructure designed to be more sustainable ...
Sustainability in the Business & Marketing Curriculum: : Exploratory Study
The first sentence of the call for papers for the Academy of Marketing Conference 2017 asserts that marketing is increasingly seen as a force for good, particularly in connection with building awareness of environmental ...
Reframing the Debate on Sustainable Food Policy: : Applying a Business Networks Perspective
In this paper we begin to ask the question: what would UK food policy look like if food supply chains were conceptualised as industrial networks using an IMP (Industrial Marketing & Purchasing) framework, rather than as ...
Are MNCs norm entrepreneurs of followers? : The changing relationship between host country institutions and MNC HRM practices.
Rooted in the literature on comparative capitalism, we examine the effects of host country institutions on the intra-organizational practices of multinational corporations (MNCs), using transnational level survey data, ...
The tortuous ascent of Global Value Chains: The Case of R&D China
In this paper the micro-political complexities of operating over institutional distance in a modern international enterprise are explored. The focal sector of the study is the pharmaceutical industry, which, in its latest ...
The Incremental Cooperative Design of Preventive Healthcare Networks
In the Preventive Healthcare Network Design Problem (PHNDP), one seeks to locate facilities in a way that the uptake of services is maximised given certain constraints such as congestion considerations. We introduce the ...
A sustainable ecosystem? Sourcing innovative IT talent in Bulgaria
This study addresses the problem of modularising innovative capability along internationally dispersed Global Value Chains (GVCs), which are mediated by human agency embedded in a myriad of contextuallydependent local ...
Item-by-item sampling for promotional purposes
In this paper we present a method for sampling items that are checked on a pass/fail basis, with a view to a statement being made about the success/failure rate for the purposes of promoting an organisation’s product/service ...
Business to Business Marketing (4th edition)