Now showing items 1-7 of 7
Improving relevance in B2B research : Analysis and recommendations
Purpose – The purpose of the study is to identify and discuss critical aspects of the academic/practitioner gap and suggest how to make marketing research more relevant. Design/Methodology/Approach – The study uses data ...
Doing Business with China : Comparative Content Analysis of the Business-to-Business Marketing Literature
A systematic search procedure was used to identify papers concerning B2B marketing to and within China presented at the IMP conference or published in prominent journals during the period 2000 to 2011. Two samples of papers ...
Doing business in China : Is the importance of guanxi diminishing?
Purpose: Guanxi has been well documented as being an essential part of doing business in China. Yet, as China continues with market liberalisation, there are indications that its strategic importance is set to decline. ...
Relational Factors in UK-Chinese International Joint Ventures
This paper sets out to address the influence of relational variables, such as trust and commitment, on international joint venture (IJV) performance, in the empirical context of UK/Chinese joint ventures
Understanding the importance of Guanxi in UK/Chinese joint venture relationships
(Uppsala University, 2008)
The importance of the Chinese concept of guanxi is now widely acknowledged by cross-cultural management and marketing scholars. However, to what extent is it important in relation to UK/Chinese joint venture relationships? ...
Market entry methods for Western firms in China
The UK continues to be one of Europe’s leading investors in China. Many companies have chosen the international joint venture (IJV) option as their market entry method. However, in 2000, the growth of wholly foreignowned ...