Now showing items 1-4 of 4
Will IMP Save The World? : Reflections on the role of networks in sustainable marketing
Purpose of the paper and literature addressed – This paper is a conceptual paper that builds on Ryan et al (2008) proposition that the IMP perspective supports the creation of a Sustainable Marketing framework. The author ...
A review of the environmental goods and services sector in the United Kingdom
This paper proposes that policy makers and the Higher Education (HE) sector have a special duty to support the Environmental Goods and Services (EGS) industry. The EGS industry' market value was estimated at $484 billion ...
Diagnostic Tool for Rating Suitable Partners in Licensing Agreements
Purpose of the paper and literature addressed – This paper is part of a longitudinal research project. The key issue of the process of selecting suitable partners is discussed in its relevance to companies applying relational ...
What’s your marketing footprint?
(The Chartered Institute of Marketing, 2007-01)
This article covers the main issues in sustainable marketing communications