Browsing Research publications by Author "Melewar, T.C."
Now showing items 1-1 of 1
-
Brand identification : A theory-based construct for conceptualizing links between corporate branding, identity and communications
Halliday, Sue; Kuenzel, Sven (Palgrave Macmillan, 2008)Since relationships are an important part of the individual’s identity, it is not surprising that marketers looking to create long-term relationships have found that finding meaning in buying often makes a contribution to ...