Browsing Research publications by Author "Morrad, Diane"
Now showing items 1-5 of 5
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Challenging the Enterprises' Business Model: helping entrepreneurs to understand and interpret opportunities and threats
Brown, Christopher; Morrad, Diane (2008-06-01)Enterprises are presented with ever increasing challenges regarding marketplace uncertainty and ambiguity. They face competitive pressures from local and international sources, their competitors are constantly tweaking ... -
SDL Approach to University-Small Business Learning : Mapping the Learning Journey
Brown, Christopher J.; Morrad, Diane (2013-06-28)This paper explores the important link between the knowledge exchange activities of small businesses and universities, and the co-production and co-creation of value as perceived by the small business owner-manager. Small ... -
SME leaders' drivers to embrace environmental uncertainty and develop their sustainable business model strategy
Brown, Christopher; Morrad, Diane (2020-10-26)SME’s that have an owner-manager that is both creative and innovative, having a well-defined business plan and model, is most likely to be experiencing higher growth and productivity than those businesses who don’t. This ... -
Third-age Entrepreneurs Propensity to Engage in New Venture Creation and Development
Brown, Christopher; Morrad, Diane (2009-09-10)Increasingly the issues of entrepreneurship and new venture creation have become two of the most important drivers for future success of the UK economy, especially in the current climate of economic turbulence and uncertainty. ... -
Tri-partnerships in Knowledge Transfer: changing entrepreneurial mindsets
Brown, Christopher; Morrad, Diane (Springer Nature, 2010-12-08)The challenge to the UK’s continual drive towards a low-carbon economy is the relatively low take-up by SMEs across the sectors. Over the last twenty years the government has invested considerable resources and time into ...