Browsing Research publications by Author "Obuah, Emmanuel Ezi"
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African Export Supply Chain Agility : A Case of the Ghanaian International Pineapple Export Supply Chain
Yawson, David E.; Yamoah, Fred (2013-05-14)The rapidly changing business environment presents organisational agility challenges to developing country export supply chains and imposes methodological challenges on how to measure, monitor and evaluate these agility ... -
Assessing Fairtrade Marketing Drivers and Market Prospects for Commodity Producers in Developing Countries
Yamoah, Fred; Fearne, Andrew; Duffy, Rachel; Petrovici, Dan (2013-05-14)Fairtrade has received considerable research attention but little is known about marketing factors driving sales and its potential implications for sustained market access for commodity producers. To provide objective ... -
Linking Fairtrade Shopper Insights and Supply Chain Management : Implications for Global South Producers
Yamoah, Fred (2013-05-14)Fairtrade supply chains lack information linking commodity producers with fairtrade shopper behaviour. This paper aims to show how supermarket loyalty card data of over 1.7 million shoppers can be analysed using pairedsamples ...